Professional & Technical Best Sellers

1. Publication Manual of the American Psychological Association

   The Publication Manual of the American Psychological Association" is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences. It provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, and tone that will result in strong, simple, and elegant scientific communication. The sixth edition offers new and expanded instruction on publication ethics, statistics, journal article reporting standards, electronic reference formats, and the construction of tables and figures. The sixth edition has been revised and updated to include: new ethics guidance on such topics as determining authorship and terms of collaboration, duplicate publication, plagiarism and self-plagiarism, disguising of participants, validity of instrumentation, and making data available to others for verification; new journal article reporting standards to help readers report empirical research with clarity and precision; simplified APA heading style to make it more conducive to electronic publication; updated guidelines for reducing bias in language to reflect current practices and preferences, including a new section on presenting historical language that is inappropriate by present standards; new guidelines for reporting inferential statistics and a significantly revised table of statistical abbreviations; and, new instruction on using supplemental files containing lengthy data sets and other media. This book includes significantly expanded content on the electronic presentation of data to help readers understand the purpose of each kind of display and choose the best match for communicating the results of the investigation, with new examples for a variety of data displays, including electro physiological and biological data. It offers consolidated information on all aspects of reference citations, with an expanded discussion of electronic sources emphasizing the role of the digital object identifier (DOI) as a reliable way to locate information. It features expanded discussion of the publication process, including the function and process of peer review. It contains a discussion of ethical, legal, and policy requirements in publication; and guidelines on working with the publisher while the article is in press. Key to this edition of the Publication Manual is an updated and expanded Web presence. Look up additional supplemental material keyed to this book. This book lets you test your knowledge of APA Style with a free tutorial on style basics. It lets you learn about the changes in the sixth edition with a free tutorial reviewing key revisions. Sign up for an on-line course to enrich and enhance your understanding of APA Style. Read the APA Style blog and share your comments on writing and referencing. Consult frequently asked questions to sharpen your understanding of APA Style. This title lets you examine additional resources on such topics as ethics, statistics, and writing. It lets you familiarize yourself with submission standards for APA books and journals.

2. Three Cups of Tea: One Man's Mission to Fight Terrorism and Build Nations . . . One School at a Time

   The astonishing, uplifting story of a real-life Indiana Jones and his humanitarian campaign to use education to combat terrorism in the Taliban's backyard. Anyone who despairs of the individual's power to change lives has to read the story of Greg Mortenson, a homeless mountaineer who, following a 1993 climb of Pakistan's treacherous K2, was inspired by a chance encounter with impoverished mountain villagers and promised to build them a school. Over the next decade he built fifty-five schools especially for girls that offer a balanced education in one of the most isolated and dangerous regions on earth. As it chronicles Mortenson's quest, which has brought him into conflict with both enraged Islamists and uncomprehending Americans, Three Cups of Tea combines adventure with a celebration of the humanitarian spirit.
   

3. Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time

   The astonishing, uplifting story of a real-life Indiana Jones and his humanitarian campaign to use education to combat terrorism in the Taliban's backyard

   Anyone who despairs of the individual's power to change lives has to read the story of Greg Mortenson, a homeless mountaineer who, following a 1993 climb of Pakistan's treacherous K2, was inspired by a chance encounter with impoverished mountain villagers and promised to build them a school. Over the next decade he built fifty-five schools—especially for girls—that offer a balanced education in one of the most isolated and dangerous regions on earth. As it chronicles Mortenson's quest, which has brought him into conflict with both enraged Islamists and uncomprehending Americans, Three Cups of Tea combines adventure with a celebration of the humanitarian spirit.

4. Biology with MasteringBiology™ (8th Edition) (MasteringBiology Series)

   The best-selling biology textbook in the world just got better!  Neil Campbell and Jane Reece’s BIOLOGY  is the unsurpassed leader in introductory biology. The book's hallmark values–accuracy, currency, and passion for teaching and learning–have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from BIOLOGY’sclear explanations, carefully crafted artwork, and student-friendly narrative style.

   Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment,

   Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell,

   Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy,

   Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression,

   Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea,

   Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates,  Plant Structure, Growth, and Development, Transport in Vascular Plants,

   Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals,

   Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System,

   Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development,

   Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.

   For readers interested in learning the basics of Biology.

5. The Tipping Point: How Little Things Can Make a Big Difference

   "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

   For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

   Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

6. Publication Manual of the American Psychological Association, Fifth Edition by American Psychological Association

   ...a new and improved style manual for writers and students in psychology and other behavioral and social sciences... gives writers easy-to-use guidelines on how to prepare manuscripts according to APA style.

7. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

   This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.

8. Omnivore's Dilemma

   "What should we have for dinner?" To one degree or another this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't which mushrooms should be avoided, for example, and which berries we can enjoy. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance. The cornucopia of the modern American supermarket and fast-food outlet has thrown us back on a bewildering landscape where we once again have to worry about which of those tasty-looking morsels might kill us.  At the same time we're realizing that our food choices also have profound implications for the health of our environment. The Omnivore's Dilemma is bestselling author Michael Pollan's brilliant and eye-opening exploration of these little-known but vitally important dimensions of eating in America. Pollan has divided The Omnivore's Dilemma into three parts, one for each of the food chains that sustain us: industrialized food, alternative or "organic" food, and food people obtain by dint of their own hunting, gathering, or gardening. Pollan follows each food chain literally from the ground up to the table, emphasizing our dynamic coevolutionary relationship with the species we depend on. He concludes each section by sitting down to a meal at McDonald's, at home with his family sharing a dinner from Whole Foods, and in a revolutionary "beyond organic" farm in Virginia. For each meal he traces the provenance of everything consumed, revealing the hidden components we unwittingly ingest and explaining how our taste for particular foods reflects our environmental and biological inheritance.We are indeed what we eat-and what we eat remakes the world. A society of voracious and increasingly confused omnivores, we are just beginning to recognize the profound consequences of the simplest everyday food choices, both for ourselves and for the natural world. The Omnivore's Dilemma is a long-overdue book and one that will become known for bringing a completely fresh perspective to a question as ordinary and yet momentous as What shall we have for dinner? A few facts and figures from The Omnivore's Dilemma:Of the 38 ingredients it takes to make a McNugget, there are at least 13 that are derived from corn. 45 different menu items at Mcdonald's are made from corn. One in every three American children eats fast food every day.One in every five American meals today is eaten in the car. The food industry burns nearly a fifth of all the petroleum consumed in the United States - more than we burn with our cars and more than any other industry consumes. It takes ten calories of fossil fuel energy to deliver one calorie of food energy to an American plate. A single strawberry contains about five calories. To get that strawberry from a field in California to a plate on the east coast requires 435 calories of energy.Industrial fertilizer and industrial pesticides both owe their existence to the conversion of the World War II munitions industry to civilian uses nerve gases became pesticides, and ammonium nitrate explosives became nitrogen fertilizers. Because of the obesity epidemic, today's generation of children will be the first generation of Americans whose life expectancy will actually be shorter than their parents' life expectancy. In 2000 the UN reported that the number of people in the world suffering from overnutrition "a billion" exceeded for the first time in history the number suffering from undernutrition 800 million. The great food problem of our time is that there is too much of it, not too little.

9. The Omnivore's Dilemma: A Natural History of Four Meals

   A national bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain us— whether industrial or organic, alternative or processed—he develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet.

10. Atlas of Human Anatomy: With Netteranatomy.com (Netter Basic Science)

    Netter's Atlas of Human Anatomy is the most loved and best selling anatomy atlas in the English language. In over 540 beautifully colored and easily understood illustrations, it teaches the complete human body with unsurpassed clarity and accuracy. This new edition features 45 revised, 290 relabeled and 17 wholly new plates, drawn fully in the tradition of Frank Netter, and includes more imaging and clinical images than ever before. Six Consulting Editors have worked together to ensure the new edition's accuracy and usefulness in the lecture theatre, classroom and dissection lab. Ninety plates from the book as well as a powerful and varied bank of ancillary material, unique to this atlas, are available online through www.netteranatomy.com.